Creative services in focus - Purchasing. Marketing & Creative Agency: Achieving more together

TO THE EVENT CONTENT:

Procurement as a strong partner for marketing

(Source: http://www.bme.de/)

In this workshop, learn how you, as the person responsible for purchasing, can actively improve cooperation with the business partner marketing and with your agencies. Put your own structures and processes to the test. Meet both the marketing department and your agencies at eye level. Because only if the internal cooperation between purchasing and marketing functions well, can the cooperation with external agencies also be designed successfully.

The workshop is aimed at purchasing specialists and managers who are entrusted with the procurement of marketing services, especially agency services. In addition, this workshop is of interest to marketing professionals and executives who work in the commercial/controlling interface with agencies and/or regularly collaborate with purchasing. 

Contents:

• Organization of the purchase of marketing services
• The "marketing - purchasing" interface in practice
• Excursus: Management and control of marketing purchasing
• Purchasing as interface manager
• Interface "Marketing and Purchasing - Agency" in practice
• Excursus: Purchasing 4.0 and digitalization in marketing purchasing

I look forward to welcoming you in Berlin on April 23 & 24, 2018!

I will be happy to answer your questions about my events and change management offerings by phone or via e-mail. Or arrange a personal meeting.