Frenemy in confidence - PURCHASE & CREATIVE AGENCY 2020

TO THE EVENT CONTENT:

Start-up mindset - rethinking the collaboration between creative agency & procurement!

In the context of the event

Frenemy in trust - PURCHASING & CREATIVE AGENCY.

HOW CAN RELATIONSHIPS AND TRUST BE CONSCIOUSLY STRENGTHENED IN TIMES OF DIGITALIZATION?

The workshop offered will be made up in the fall of 2020.

More details also at www.bme.de

Whether you are a buyer, a marketing department or an agency - join us for our interface workshop. The understanding for oneself and the business partner should be strengthened as well as the ability to judge the concrete added value of the external partner.

The goal is to bring both partners to eye level in order to enable an interaction characterized by lasting trust! To achieve this, it is important to dare a change of perspective today, to understand the role models of the other side and to define common values in the cooperation. A fundamental change in the individual mindset is therefore required. In this workshop, you will find out how and whether digitalization can support this process!

This workshop in FIVE CIRCLES addresses all relevant aspects of the collaboration between agency and procurement. We will shed light on the relationship using modern methods from the start-up world and use the BUSINESS MODEL CANVAS to check where you stand individually. For each dimension of the canvas we use partly classic partly unusual techniques and methods to get transparency about the status quo and to show potential for improvement.

The workshop is aimed at professionals and managers from creative agencies and purchasing who are curious about change. This target group wants to learn from the mindset of start-ups and venture on a path to more openness, trust and transparency!

Why & Who

What is the (business) relationship between agency, departments and purchasing all about?
What are the current challenges and the underlying goals and which players are at the table?
We discover the core of the business relationship, the own value proposition and customer centricity.
Completely new roles emerge and collaboration is in the foreground
What & How

What exactly are the opportunities for building trust between departments, agency and purchasing? The customer journey offers orientation and we get to know the power factors in the purchasing process.
Which methods can be transferred from the world of start-ups to collaboration?
What potentials arise from digitalization, what does this mean for commodity groups, what do tools look like and what roles do data analysts play?
Wow

The success of good results often came up short in internal communication so far
Use the good-better-best method and engage in data-driven storytelling
Measure sustainable success of new partnership with brand new metrics and metrics
Register at www.bme.de

We look forward to welcoming you in Düsseldorf on March 19, 2020!

I will be happy to answer your questions about my approaches to recruitment and personnel development in purchasing by phone or Email. Or you can schedule a personal meeting.